The UK’s Geospatial Commission has launched a series of projects to explore key land use pressures, such as energy, housing and decarbonisation, and how innovative data analysis can support better decisions about land use change. Through the National Land Data Programme, the Geospatial Commission is convening regional pilots, national roundtables and expert workshops to bring together stakeholders across local and national government, academia and industry. Recent advances in spatial data science and the availability of new forms of data offer huge potential to underpin spatially targeted land use strategies. By combining data about current land use and constraints with satellite observations and remote sensing technology, it is possible to identify multifunctional land management opportunities, or model the future impact of different land use choices.